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Hobbit-Themed Plane by Air New Zealand to Take Flight

Posted: Nov. 21st, 2012  |  By DailyLuxe News

Photo Hobbit.com

The flight of a marketing program between an airline and a move is about to take flight.  A Boeing 777-300ER, which has been made into a fly marquee by Air New Zealand for the film, The Hobbit: An Unexpected Journey will be unveiled this Friday.  Jackson’s Weta Workshop assisted with designing the motif for the aircraft, which will fly mostly to L.A. and London, designed with assistance. 

Travel industry analyst Henry Harteveldt said Air New Zealand's "Hobbit" efforts are the most impressive movie marketing tie-ins he’s seen any airline do.

Read More on nbcnews.com
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