Bentley or Rolls-Royce? Which one is for you?
The Hollywood community of movers and shakers are torn between the two ultra-luxury automobiles. Bentley has changed its image to appeal to both females and a younger demographic. It is no longer a stodgy, old rich guy’s car. It is contemporary looks, high-performance stats, and ecologically correctness makes it especially appealing to younger celebrities.
The new Bentley Flying Spur and the Rolls-Royce Wraith are in a head-to-head battle to be the number one swag car in L.A. The price of the Flying Spur starts at $200,500, and the Rolls-Royce Wraith begins at $295,000. Bentleys did outsell Rolls-Royces nearly two to one in 2012.
Even so, Rolls-Royce registrations in the U.S. last year (slightly more than 800) were less than half those of Bentley, with 19 percent of them concentrated in the L.A. area. This year, though, Rolls is hoping for its own brand-expanding car. At the Geneva Auto Show in March, the company shot directly across Bentley's bow with the unveiling of the Wraith, a superfast, super-expensive ($295,000) coupe built on the Ghost's platform with a silhouette reminiscent of the Bentley GT.