How Rodeo Drive Got Its Groove Back

Posted: Sep. 10th, 2013  |  By DailyLuxe News

Photo: The L.A. Times

Shopping in Beverly Hills on Rodeo Drive in the 100 or so stores and boutiques along the three-block enclave is once again bustling, the L.A. Times reports.

One of America’s most famous luxury-shopping areas has regained its pedigree. Business is booming akin to the heydays of the 1960s and 1970s. The aftermath of the 2008 economic collapse is yesterday’s news. This time the thrill isn’t gone; it is back and the stars (or celebs) are out morning, day, and night. 

Along with Rodeo Drive’s recent $20-million renovation, new high-end merchants such as Hermés and Dior have restored the swag to the upscale community renowned for its retailers, restaurants, and rich folks, the three R’s of Rodeo Drive.

For the first time since the recession, there are almost no vacancies among the roughly 100 storefronts along the three-block retail row. On a recent afternoon, the crowds were thick, albeit with cameras outnumbering shopping bags and flip-flops outnumbering stilettos.