Is fashion no longer a passion for Tavi Gevinson, the 16 year old who launched her first blog, The Style Rookie, at the age of 11?
In a Q&A with Adweek, the wise-beyond-her-years online media mogul appears to be expanding her views beyond the world of fashion. Rookie, her online magazine for teenage girls is evolving to include content on books, music, films, and TV shows.
She is thoroughly engaged with her readership, because she is able to relate to them so intimately. This is a must-read for marketing professionals. It is an opportunity for old dogs to be taught new tricks by a savvy puppy with perspective beyond her years. We are fans.
Another thing that makes Rookie unique among teen-oriented media is that it’s actually edited by a teen. Do you think that adults can speak as effectively to your age group?
Yeah, I mean, a lot of our writers are adults, and to me, the strength is in the balance. With adults, it’s nice to have someone who can look back on something and have a perspective on it.