With luxury carmakers flocking to China, Brazil, Russia, and India, Lamborghini is refocusing its marketing efforts toward two “old friends”: Japan and the USA.
Bloomberg reports that the Italian supercar maker claims that demand for its new $400,000-plus Aventador model is reminiscent of the sales it achieved in pre-2008 times. Additionally, a recent increase in Japan’s economy, prompted byPrime Minister Shinzo Abe’s efforts to kick-start it, has bolstered Japan’s position.
China’s slowing economy, aided by the government’s push to reduce lavish spending among consumers, and the financial concerns from it expressed by Rolls Royce, BMW, and Fiat forged the shift for Lamborghini.
….“Luxury carmakers are suffering, and a lot of high-class restaurants that serve expensive dinners are suffering too,” said Andreas Graef, a consultant at A.T. Kearney in Shanghai. “Clearly China’s millionaires and billionaires are more cautious of how they show off their wealth, from expensive watches to expensive liquors.”