A is for Armani; B is for Bugatti; C is for Chanel, and so it will go.
Luxury management is going to be a course of study taught at the London Business School. A select group of graduate students pursuing an MBA degree will be selected by committee based on “their potential and passion for the luxury industry,” reports the FinChannel news portal.
The instutuion of higher education is partnering with Walpole British Luxury to produce classes that will include both its marketing faculty and industry practitioners. Internships and mentoring also programs are expected to be part of curriculum.
….They [students] will hear from leading luxury experts including: Mark Henderson, Chairman of Gieves & Hawkes; Gillian de Bono, Editor of Financial Times ‘How to Spend It’ magazine and Jonathan Ackeroyd, President and CEO of Alexander McQueen. The lectures will cover topics such as luxury fundamentals; the creative process; and retail &-e-tail experience and management, taking place during the second and third terms.