In the luxury car market, it takes more than a great vehicle to connect with consumers. The buyers of premium automobiles also expecting extraordinary customer service, according to a report from Automotive News.
Extra-special perks are becoming commonplace among high-end automakers. It takes more than good service to create that differential advantage. Customers expect measureable “wow” factors akin to what they see at high-end retailers, fine restaurants, and five-star level hotels and resorts. The higher level of pampering required to appease consumers’ expectations has prompted luxury brands and dealerships alike to find innovative ways to add value for their clients.
Cadillac requires dealers to staff at least one technology expert dedicated to helping customers navigate their infotainment systems and device connections. GM gives buyers of new XTS and ATS sedans iPads with an app that mimics Cadillac's new Cadillac User Experience, or CUE, infotainment system.