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Luxury Car Leaders Seek to Be 'Accessible' to Wider Market

Posted: Sep. 4th, 2013  |  By DailyLuxe News

It would appear that the luxury automotive industry has discovered that it is easier to determine what the market wants and deliver it than it is to produce a car and then find a market for it.  Just how many one-seat, $4-milion sports cars can the market bear?

Porsche and Cadillac attribute their sales success by seeking more accessibility to the market. Both brands have expanded on their product line and reach out to prospective female buyers.

While Cadillac has gotten sportier with the ATS sedan, Porsche is excelling with the Cayene, an SUV, the Panamera, a four-door sedan, and the Boxster and the Cayman, lower-priced sports car options (when compared to 911 models).   

Now Cadillac seems to be taking a page from the same playbook with a new fall campaign under the theme "Work Hard. Be Lucky," according to Advertising Age, the first work by its new ad agency, Rogue.

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