Separating from the pack is challenging luxury-hotel brands to brainstorm and think more “outside the lobby” to bring eclectic travelers to check in to their lodgings. Justluxe's Lena Katz takes a look at the inns' and their unique niches to keep those customers happy and coming back for more in Luxury Hotel Brands Create New Policies for Niche Markets.
Specialized culinary programs are becoming almost a must-have for luxury hotel brands, and while locavore/farm-to-table are still the buzzwords, Sofitel North America is taking a more classic approach with its “De-Light” gastronomy program. Described as a “gastronomic adventure in healthy eating,” the “De-Light” menu items are Thalassa Sea & Spa-conceived, with fine-dining flair. Currently they’re being offered at nine Sofitel North America properties.