There are differences and similarities when men and women are shopping for luxury cars.
Luxury brands make the biggest impression on men when shopping for a luxury automobile. Whereas, women prefer imports brands when buy a premium automobile, according to a report from AutoBlog.
Women are more objective and better researchers too. There are reasons behind their decision-making process. Men, on the other hand, are more inclined to go for the big label with a reputation than breaking it down to an analytical process.
The reasons range from pragmatic to idealistic. When considering KBB research that shows 76 percent of women look for safety features in their next new car, it makes sense that they would shop for Volvos, which are commonly regarded as being incredibly safe vehicles.