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More than Half of Luxury Brands Have No E-Commerce in China

Posted: Mar. 21st, 2013  |  By DailyLuxe News

Photo: Burberry

While the players in luxury automotive industry are stepping up their collective efforts to tap into the rising demand for luxury goods and services, all the sectors of the luxury market are not in step to it.

The Luxury Daily reports that more than 50 percent of the high-end fashion brands have no e-commerce in the country, according to the L2 Think Tank in the first fashion supplement to its Digital IQ Index. Fifteen of the 27 brands reviewed have zero e-commerce activity. Several major brands, such as Burberry, Louis Vuitton, and Chanel are operating at full speed. What are they waiting for?

“Due to continued counterfeits, cannibalization and issues with logistics, most major luxury brands have been reluctant to invest in ecommerce,” said Emma Li, research lead at L2 Think Tank, New York.

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