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New "Hyper Car" Market Is Latest Niche for Luxury Cars

Posted: Apr. 17th, 2013  |  By DailyLuxe News

Photo Courtesy of Ferrari
While the buyers of the hyper-car market are limited, the brands entering the small market are increasing, reports Vanity Fair magazine.

The new hyper-car market of supercars consists of limited edition supercars costing seven figures, such as LaFerrari, the McLaren P1, and the Lamborghini Veneno. It is noteworthy that several hundred of each these cars will be produced.

There is more to these cars than high-performance; it is also about the emotions too, according to the exec editor of Road & Track.

"Speed alone isn't much of a thrill," Sam Smith, executive editor of Road & Track told us, undermining our assumptions about both science and joy, "at least not without emotion, or context, or some sense that you’re in control. So I suspect hypercars won’t get much faster, but they will get lighter, more involving, and more practical."
Read More on VanityFair.com
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