Perception, perception, perception!
It isn’t the more than $83,000 price tag, the 340-horsepower engine, the eight-speed automatic transmission, or the all-wheel drive feature that makes the Jaguar XJL a prominent premium automobile in the luxury market.
According to Mark Phelan of the Detroit Free Press, it is the interior of the Jaguar that differentiates it from other luxury cars, such as Audi A8L, the BMW 750Li xDrive, the Lexus LS 460L AWD, the Mercedes-Benz S550, and the Porsche Panamera 4S. What consumers see as value is not always readily apparent or easily measurable.
Mark Phelan's rreview of the Jaguar XJL offers insight beyond a tire-kicking session at a dealer’s showroom.
The Jag’s interior sets it apart. The car I tested had a beautiful burl walnut veneer, lovely two-tone “truffle and cashew” leather and a canvas headliner. The perforated leather seats had heating, cooling and massage settings for the front and rear occupants. The rear seats recline and offer foot rests and walnut-trimmed foldout trays.