The “Everyone Wins at the Oscars” gift bags were worth only $47,802 this year, NBC News reports.
The special gift bags are consolation prices of sorts, as the sacks of goodies are given out to the Oscar-nominees that don’t win. It is the least expensive that the bags have been in the past five years. This is the eleventh year that the “Everyone Wins at the Ocsars” have been issued.
“I am confident that having a $48,000 gift bag vs. a $58,000 gift bag will go unnoticed by Amy Adams, Hugh Jackman and Jennifer Lawrence,” Lash Fary, founder of marketing firm Distinctive Assets, which has put together the "Everyone Wins at the Oscars®" gift bag for the past 11 years, said via email.