In the wake of the Playstation Network’s security breach, and millions of dollars of lost revenue, Sony has been hit again. Hackers have attacked Sony Ericsson Canada's online store, stealing personal data in the process. Sony told BBC that 2,000 customers have “had their personal data stolen from the site, including their e-mails, passwords and telephone numbers.” With this new attack, Sony is trying to find new and creative ways to make up their lost earnings, reported to be around $170 million dollars. These losses hit the company after the Japan earthquake and the Playstation Network’s security violation.
One way to make up the difference is by possibly restructuring the way the Playstation Network is offered. Currently a free site, using the idea behind rival Xbox Live Service and charging for the network use would bring in a large income. Playstation is also getting ready to launch their new PlayStation 3 Call of Duty: Black Ops Bundle. Set to hit shelves on May 31, this bundle will include 160 GB PS3 system, Activision and Treyarch's Call of Duty: Black Ops, and the First Strike Content Pack. Retailing for around $300, and riding the shirt tails of the awarding winning and highly successful game, Sony hopes this new bundle will be a saving grace.