Pro-tennis player extraordinaire, Roger Federer, has been named the new brand ambassador forMoët & Chandon. Renowned fashion photographer Patrick Demarchelier added just the right touch to bring out the effervescence in one of the world’s richest athletes. Federer’s estimated earnings for the year are around $30 million. That’s 30, love; Roger that!

The connection beyond the acclaimed champagne brand and the sport of tennis goes beyond merely celebrating victories. Moët & Chandon sponsors several international tournaments and generally seeks to promote excellence in tennis. It is the official champagne of a number of the sport’s most illustrious events, including the US Open, the French Open, the ATP World Tour and ATP World Tour Finals, and the Shanghai Masters.