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Rolls-Royce Rolling into Asia with Great Expectations

Posted: Oct. 8th, 2013  |  By DailyLuxe News

The BMW Group's Rolls-Royce, the world’s premier luxury carmaker, looks toward the Far East to bolster its share of the market, Reuters reports.

The fabled automaker opened its first dealership in Manila. The firm is equally bully on its strength in both China and Japan.

Globally, Rolls-Royce sold 3,575 automobiles last year and expects sales growth of about 12% in two years, expecting to sell a minimum of 4,000 vehicles. The sporty Wraith model accounts for 40% of the sales. The entry-level ultra-luxury Ghost and the Phantom also are doing well in the Asian market, according to company.   

 ….The new Wraith, described as "spectacular and improbable" by Car and Driver magazine, has a starting price of about 245,000 Euros ($332,500) in Europe but Asian buyers pay a premium. The same car sells in Singapore for S$1,258,888 ($1.01 million) and in India for about 46 million rupees ($743,800), both prices reflecting high import duties on premium vehicles.

Read More on reuters.com
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