Luxury automaker Rolls-Royce has added more firepower to its Phantom Series II mobile app.
When users build their own personalized car, there are more features to enable a better visualization of the final results. The color palette has been expanded to enable users to tap in to the 44,000 colors s available to create that one-off shade.
“Rolls-Royce Motor Cars has more than 44,000 colors on file and having a car in your own special color is an important part of our Bespoke program,” [Kristina Marchitto, head of corporate communications at Rolls-Royce Motor Cars North America] said. “This allows our customers to play with a limitless palette of colors from their environment before ordering their motor car in a custom color.