Super Yacht Times is reporting that Italian yacht builders Sanlorenzo announced that it is entering the Chinese market with the launch of Sanlorenzo China. The custom-yacht maker also will soon be opening a second office in China on Sanya Island.The firm currently produces 30 yachts annually. However, it is not known whether or how many yachts it will manufacture with its expansion into China.
Sanlorenzo appointed Ms. Yang Xu as its representative for China market. Ms. Yang has insofar achieved eight years of experience in the yachting industry, now becoming Sanlorenzo China representative, responsible for brand promotion and to widen the sales network in China, a country with a running economy now experiencing a strong growth also in the leisure yachting business.