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Selfridges Installs World's First In-Store Champagne Vending Machine

Posted: Dec. 3rd, 2013  |  By DailyLuxe News

Photo: Selfridges

London’s luxury department store Selfridges recently unveiled the world’s first champagne vending machine, offering its patrons mini bottles of Moet & Chandon for £17.99, the London Evening Standard reports.

The Moet & Chandon champagne vending machine holds 350 chilled mini bottles, which are described as “Art Deco-inspired crystal minis.”

The vending machine fits the motif of Selfridge’s efforts to create a one-stop destination for luxury gifting, transforming the entire fourth floor of its flagship store on Oxford Street into a Christmas emporium.

 ….It’s not quite the same as putting your coins in the slot and watching a can crash to the floor, however, as customers must collect their champagne and pay at the [cash register].

Read More on standard.co.uk
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