Social netwoking websites had minimal impact on online sales for Black Friday, according to information compiled by IBM.
Only 1% of sales of Friday’s online shopping frenzied stemmed from the social-network portals, Mashable reports.
Jay Henderson, strategy director at IBM Smarter Commerce, said that a year-over-year analysis revesals that sales fueled by the social networks was flat. Mr. Henderson clarified his point of view with Mashable’s Seth Fiegerman.
…."Social doesn't have the ability so far to drive traffic or sales directly to the site," he says. "It tends to have more of an indirect influence on purchases."