Is this why basketball and football coaches at major universities are paid more than the deans and presidents of the institutions?
If colleges at the highest tier of competition paid their student athletes in accordance to the amount of money the schools take in, these student athletes could pay their own tuition and come out ahead by hundreds of thousand dollars.
That is the findings of a study by the National College Players Association and the Drexel University Sport Management Department. The report stated that the average men’s basketball player has a fair market value of approximately $1.06 million over four years. That figure is even higher at Bowl Championship Series schools.
CBS Sports and Turner Broadcasting are currently paying the NCAA more than $770 million per year to broadcast the "March Madness" NCAA basketball championship, which kicked off this week. CBS Corporation is the parent company of both CBS Sports and CBSNews.com.