The most expensive domain in 2012 was Investing.com, selling for $2.45 million.

It did not dethrone Sex.com, which sold for $13 million in 2010 as the most expensive domain ever sold. Eight of the 10 most expensive domains in 2012 sold for under $1 million.

Only PersonalLoans.com and Investing.com sold for $1 million or more in 2012.

NOTE:  Web businesses have other assets and are not domain only sales, so they were not eligible for this list. For example, Insure.com was bought for $16 million as a fully operating, profitable company. Most buyers and sellers remain anonymous for legal reasons, so names/companies are not included in this article.