Luxury Daily, a newsletter for luxury marketing, announced its top 10 luxury brand multichannel marketers for fourth quarter 2013 on Friday.
Svwarovski, Cartier, Harrods, Lexus, and Michael Kors were among the top 10 luxury brands selected for their special marketing efforts during the quarter by Luxury Daily. Each of the deluxe brands put their best foot forward, finding various outlets to broadcast their firm’s messages uniquely.
Campaigns varied from TV commercials to interactive online campaigns to in-store promotions by retailers, such as Harrods and Neiman Marcus. Charities and research groups benefitted greatly from the high-end brand’s multichannel marketing.
…. Neiman Marcus: Neiman Marcus donated ten percent of proceeds from The Ken Downing Gift Collection to benefit 41 art-based youth charities around the country from Nov. 20 to Dec. 25.