It is all aflutter at Twitter as the high-tech firm has its sights set on flying into the mobile market by establishing a mobile ad exchange of its own, Business Insider reports.
The altitude on that flight’s course went upwardly with Twitter’s acquisition of MoPub for $350 million. The purchase includes expertise out of the box in the field Batteries and charged-up executives are included. Here is portion of Twitter's announcement compliments of BI….
….We also plan to use MoPub’s technology to build real-time bidding into the Twitter ads platform so our advertisers can more easily automate and scale their buys. We’ll maintain the same high quality standards that define our platform today. Our approach is to show an ad when we think it will be useful or interesting to a user, and that isn’t changing.