While many hard-copy publications are losing market relevance due to the plentiful various free-reading alternatives available, Vogue magazine just experienced its second most profitable issue ever. The September issue of the 121-year-old fashion magazine sold 665-ad pages, reports Mashable.
The parent company of the magazine, Conde Nast, conveyed that it is having its best September in five years. Thirteen of the firm’s print publications have done quite well. Bon Appétit is the biggest gainer for CN, reporting a year-over-year spike of 49%.
It would appear that luxury-lifestyle publications are bucking the overall declining returns observed in print publications. Overall, according to Mashable, consumer advertising is down 5% through the first two quarters of 2013.
Ad pages at news magazines were down 18% for the first half of the year, with The Economist and The Week reporting year-over-year declines of 24% and 23%, respectively.