Perceptions are more important than reality. This axiom could not hold truer, especially in the U.S. luxury car market.
While the Volkswagen Phaeton sold abysmally during its time in the U.S. luxury car market between 2003 and 2006, the technology that powered the ill-fated vehicle was a big hit for another brand in the VW fold, Bentley Motors.
That is why the company is considering returning the VW Phaeton to the U.S. market to see if the firm can draw up a better marketing plan.
The handmade vehicle is comparable to and would likely be a head-to-head competitor to the Audi A 8 and theHyundai Equus.
The same technology was used in the Bentley Continental and the Flying Spur. It is a conundrum of sorts for the Volkswagen Group why the same stuff that failed to impress in car costing between $66,000 and $100,000 was among the touch-features that enticed high-end consumers to spend more than $200,000 for a Bentley instead. If the Phaeton comes back to the U.S., it is expected to have a base price of more than $90,000.
The Phaeton was a hand-built full-size luxury sedan that could be loaded up with a W-12 engine and all the amenities you’d find in an Audi A8, which shares an aluminum version of same chassis.