Is the company selling status, superior quality, or both? Starbucks says it’s all in the beans! Its newest premium coffee, Costa Rica Finca Palmilera, sells for $7 per cup and $40 for an eight-ounce bag. However, everyone is not yet sold. Comedic, TV talk-show host Jimmy Kimmel is not exactlypercolating over it.
“I feel like this is a test to find out just how stupid we are,” Kimmel said on his show. “Although, while it’s ridiculous to spend $7 on a cup of coffee, it’s actually not that much more ridiculous to spend $4 on a cup of coffee.”