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Where Is Lexus' Next Growth Market?

Posted: Dec. 10th, 2012  |  By DailyLuxe News

Toyota’s luxury brand Lexus is not expecting its next growth in market share to come from the emerging countries that are buying more luxury autos than ever. It is looking at the U.S. instead, according to the company’s global product marketing chief, in an interview with the industry-insider publication, Automotive News.

The biggest opportunity remains the United States. He said Lexus has regained its footing after the unintended acceleration and tsunami crises that last year cost the brand the U.S. luxury sales title it held for 11 straight years.

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