The neon lights at the ticket window for the musical play, Wicked, burned brighter than any other on Broadway. The nine-year running musical, based on the novel by Gregory Maguire, established a new single-week gross for a Broadway production, taking in $2,947,172 with nine performances.
It broke the Broadway record set during last year’s holiday season of Spider-Man: Turn Off the Dark, which grossed $2,941,790, with nine showings, in a single week.
The box office success of both musicals is partly due to the use of premium seating, in which producers charge higher prices for certain days and certain seats. With 'Wicked,' they asked $300 for a top premium seat, second only to the 'Book of Mormon,' which boasted a top premium of $477. The average ticket price for 'Wicked' was $181.