The Barbados Tourism Authority has turned to sexy songstress and native-born Rihanna to entice travelers to consider the Caribbean island for their next vacation, according to a report from FoxNews.com.
The sultry pop diva is front and center in its social-media exclusive Inside Out campaign. Rihanna is featured on a You Tube video frolicking in her native habitat on the beach, in the ocean’s waters, riding a bicycle, and mingling with the locals.
With more than 92 million followers on Facebook, Twitter, and Instagram, it is a promotion that is likely to be a splashy success.
"We are really pleased with how our campaign has combined heritage with innovation to differentiate Barbados," says Petra Roach of the Barbados Tourism Authority. "As a girl, I remember how important and significant these locations were to me."