How about a "Super Bowl" event to increase awarness toward toilets?
OK, if you were anticipating a joke here, you will be flushed with disappointment. While the World Toilet Organization uses humor to deliver its serious message to the world, this is no laughing matter. There are 2.5 billion people worldwide that do not have access to a clean toilet.
Around 1.1 billion people are forced to defecate and urinate in the open. The resulting contaminated water leads to diarrheal diseases, which kill more young children in the developing world than HIV/AIDS, malaria and measles combined.