An AP story sighted on Bloomberg Businessweek reports that Zillow plans purchase NYC-based luxury real estate firm, StreetEasy, to gain better traction in the high-end property market in the Big Apple.
New York is among the top luxury real estate markets nationally and worldwide. StreetEasy provides listings on luxury real estate through the city, as it works with various NYC real estate companies. Zillow’s CEO Spencer Rascof feels the companies will match up well.
"StreetEasy is an incredibly strong and recognized brand in New York City, and complements Zillow's dominant and growing national brand," Zillow CEO Spencer Rascoff said Monday.