Automobili Lamborghini Confirms Commitment to China, with Shanghai Motor
Show and New Showroom Opening in Chengdu
Automobili Lamborghini launched
its new Murciélago LP 670-4 SuperVeloce to the Chinese market today at Shanghai
motor show. The Italian marque's Shanghai motor show presence follows the official
opening on Friday 17 April of Lamborghini's fourth showroom in China.
"China becomes an always more important market for Lamborghini, even in light of
a challenging worldwide economic situation that affects everybody," said
Lamborghini President and CEO Stephan Winkelmann. "China is one of the largest
potential markets for our company: Lamborghini and its dealer partners benefit
from an established and respected luxury brand, in this region as in our other
markets, and we continue to invest in our customers and the marque's future via
appropriate strategic growth."
The new Chengdu showroom in Sichuan Province has been opened by Chengdu
Sanhe Enterprise Group Co. Ltd at its extensive Sanhe Group premises on the
Singapore Industrial Park. "For Chengdu as well as for Sanhe Group this investment
creates a significant automotive development, and we are delighted to represent
this fascinating brand," said Sanhe Group Chairman Zongmin Huang.
"Our development strategy within China has been consistent, including the
establishment of Automobili Lamborghini China in 2008," confirms Stephan
Winkelmann. "As part of our plan to enlarge our dealer network coverage, the
Chengdu opening represents a pivotal step and, similarly, we consider the Shanghai
show an opportunity to show new Lamborghini models to one of our most
significant potential markets."
In 2008 Automobili Lamborghini delivered 72 cars in mainland China compared to
28 units in 2007, with a growth rate of 157%. Automobili Lamborghini currently has
four operating dealers in mainland China, located in Beijing, Shanghai, Guangzhou
and Chengdu, and one is also operating in Hong Kong. Three other dealers will be
opened in 2009: one in Hangzhou, one in Xiamen and one in Shenzhen.
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