Earlier this year, Cadillac announced a review shortly after news reports leaked that the GM brand planned to move its creative account, sans pitch, to Campbell Ewald. Last week, more than a dozen top Cadillac executives heard presentations from the four agency teams pitching for lead creative duties on the automaker's $250 million in U.S. media spending. Interpublic Group’s bid consists of Campbell Ewald, Hill Holliday, and Lowe. Omnicom put forward DDB. Publicis Groupe offered ... Quick Read
Lego has unveiled a life-size Star Wars X-Wing fighter jet made entirely of Legos in Times Square. It promotes an upcoming Cartoon Network show called The Yoda Chronicles. You can also see a life-size Lego Chewy, Vader, R2-D2, C-3PO and Boba Fett in the promo for the show. But the X-Wing has the distinction of being the largest Lego structure built to date. At 11 feet tall, 43 feet long, 44 feet wide and almost 46,000 pounds, it's made of 5,335,200 individual Lego bricks. It took 32 people ... Quick Read
Here's a clever little gimmick. Australia's Cascade Brewery recently made a limited-edition batch of beer with special "experimental" hops from a secret garden in Tasmania's Derwent Valley. There was only enough for 5,000 cases, and so the brewer—with help from Clemenger BBDO in Melbourne—made an ad for it that can only be watched 5,000 times. Check it out below. The special embed code (which can take some time to load) includes a ticker that's counting down to zero. ... Quick Read
Mexican avocado producers want consumers to think beyond guacamole and are prepping new marketing initiatives to take the fruit from exotic to everyday use. Avocados from Mexico, the newly-formed marketing agency for the produce, has selected Arnold Worldwide after a review which began with 52 agency proposals and was cut to 11 shops that presented to AFM. The Havas network beat two other N.Y. finalists, Grey and BBDO, for the integrated assignment. AFM is allocating $36 million to grow the ... Quick Read
Automakers can't guarantee success for a new car or truck, even after spending hundreds of millions, even billions, of dollars on development, testing and market research.
Each new vehicle is a great big guess. An educated guess, for sure, but still a risk of eight, nine or 10 figures and several years.
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TRENTON, N.J. -- State investigators say at least one bar in New Jersey was mixing food dye with rubbing alcohol and serving it as scotch.
That's one of the details released Thursday about an investigation dubbed "Operation Swill." Twenty-nine bars and restaurants in the state are accused of putting cheap booze in premium brand liquor bottles and selling it to patrons who thought they were buying the good stuff.
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WASHINGTON -- House lawmakers on Thursday approved legislation that links student loan rates to the ups and downs of the financial markets in spite of a veto threat from President Barack Obama.
The Republican-backed the bill would allow students to dodge a scheduled rate hike for students with new subsidized Stafford loans next month, but rates could rise in coming years. Democrats largely opposed the measure -- which they branded the "Making College More Expensive Act" -- while the Republican ... Quick Read
WASHINGTON -- Urban renewal? New census estimates show that most of the nation's largest cities further enhanced their allure last year, posting strong population growth for a second straight year.
Big cities surpassed the rate of growth of their surrounding suburbs at an even faster clip, a sign of America's continuing preference for urban living after the economic downturn quelled enthusiasm for less-crowded expanses.
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NEW YORK -- McDonald's once again faced criticism that it's a purveyor of junk food that markets to children at its annual shareholder meeting Thursday.
The world's biggest hamburger chain has been looking to keep up with changing tastes as people increasingly opt for foods they feel are fresh or healthy. Customers can now order egg whites in its breakfast sandwiches, for example. McDonald's also recently introduced chicken wraps to go after people in their 20s and 30s looking for ... Quick Read
The 2012?13 television season officially passed into the Nielsen history books last night, bringing to an end what will likely be remembered as one of the worst years ever in the history of network TV (assuming, of course, that anyone still remembers what "television" is in 50 years). There were
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