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Business plan tips: Benefits vs. features

October 13, 2010

Your business plan is about how you will serve your audience profitably. Therefore, it needs to be focused on what your audience wants and how you will supply that.Your audience wants benefits.You provide features.How do you bridge that gap?You need to know how to translate your features into benefits your audience desires. Of course, to do that you need to know the difference. In fact, knowing the difference can be critical for your success. Here’s a guide that I hope will help make this more clear.FeaturesAbout your product or serviceDescribes what a product or service isTangible...

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