March 31, 2011
From A Hamburger Today
Big Bob from Bob's in Brazil. [Photographs: Kenji Lopez-Alt]
While the Pizza Cognition Theory might state that "the first slice of pizza a child eats becomes, for him, pizza," I propose a similar but distinct Burger Cognition Theory: "The best burger a person eats becomes, for him, the burger." Let me explain.
It seems like no matter what country you go to, there's a McD
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