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Serious Eats

Proposing The Burger Cognition Theory

March 31, 2011

From A Hamburger Today

Big Bob from Bob's in Brazil. [Photographs: Kenji Lopez-Alt]

While the Pizza Cognition Theory might state that "the first slice of pizza a child eats becomes, for him, pizza," I propose a similar but distinct Burger Cognition Theory: "The best burger a person eats becomes, for him, the burger." Let me explain.

It seems like no matter what country you go to, there's a McD

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