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Boating Industry

If you?ve got it, if you?ve done it, flaunt it

May 11, 2011

By Jim Ackerman and Paul Furse — For most dealers, your trophies go largely unnoticed, to the detriment of your sales. Wait. What trophies? Not just races won or awards given, although they?re part of the mix, but also the training, credentials, certifications, experience and history of your dealership. You see, most dealers simply take [...]

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