Current Events Articles

Adweek

Smelly Brown Substance Hits Fan in Bogusky's New Green Ad

September 12, 2011

You don't believe man-made climate change is real. That's OK, say these new ads from the Climate Reality Project, the environmental awareness initiative backed by former vice president Al Gore and Crispin Porter + Bogusky star Alex Bogusky. When the proverbial shit hits the fan, one spot suggests, so will your denial. Or, when the proverbial fossil-fuel-burning fat lady sings, the crumbling earth will knock her unconscious on the glacial wasteland that's left behind. Created by m ss ng p eces, with Bogusky playing CMO, the campaign includes a website where you can substitute the mock poop's "denial" label for such other pointed options as "pseudo-science," and watch alternate, intimate angles of it splattering against the globe. For the scatological skeptics in the crowd, the wad—meant to symbolize tar sands—is actually made of brownie mix, sea sponge and potatoes. Second spot and making-of video after the jump.



Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • Protecting Domestic Workers
  • Q: What's a Pier For?
  • Glenn Beck 'Goes Nuclear' on Chris Matthews
  • Write a Story/Review about this topic

    Post a Comment

     

    Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE