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Put a Ring on It (or Five): Olympics-Themed Spots Soar

July 20, 2012

The opening ceremonies of the 2012 London Games aren’t set to unfold for another week, but already the competition for the best Olympics-themed advertising is starting to heat up.

According to Ace Metrix’s new ad effectiveness service, viewers overwhelmingly seem to favor messages from official Olympics sponsors. After testing a batch of 57 themed spots, the company found that seven of the 10 most effective spots were delivered by key Olympics sponsors such as Procter & Gamble, Coca-Cola and Visa.

Thus far, the Olympics-themed ad that has kindled the most positive viewer response is P&G’s “Hardest Job in the World” effort. The spot chronicles the pre-dawn rituals enacted by the mother of an aspiring athlete: waking her child whi

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