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September 27, 2012
Beyond the Horse Dance: Viral Vid ?Gangnam Style? Critiques Korea's Extreme Inequality A Korean rapper and singer-songwriter Park Jeasang – known as PSY, short for “Psycho' – has taken the Internet by storm with the wacky video for his song “Gangnam Style (?????)'. The irresistibly absurd “horse-riding dance' featured in the video has everyone from Britney Spears to David Gregory trying it out for themselves; even Scooter Braun – the man who discovered Justin Bieber – wants a piece of the viral action and has signed the K-Pop star to his Schoolboy Records label. PSY has made the catchy song and accompanying cheesy choreography. Though he was a quite controversial artist, his unique style – often satirical – was appreciated by sophisticated listeners in Korea. There is a “subversive message' behind the song, which is actually a sarcastic take on those who live in the wealthiest Gangnam district of Seoul. ?Gangnam Style' is a Korean neologism that refers to the ostentatious lifestyle associated with the neighborhood, where people are trendy, hip and exude a certain supposed “class'. The song criticizes the material-obsessed culture of Gangnam. The video satirizes “Gangnam itself but it's also about how people outside of Gangnam pursue their dream to be [...]
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