Current Events Articles


Ad of the Day: Luvs

September 28, 2012

The best mom advertising doesn't make women feel like buying a better product so much as it makes them feel like being a better mom. Better yet, it makes buying the product seem like a consequence of already being a better mom.

The new Luvs campaign from Saatchi & Saatchi in New York accomplishes the latter with humor, skill and grace. The spots are based around an arcane piece of Nielsen data—that second-time mothers are more likely than first-timers to buy Luvs. And everyone knows second-time moms are the epitome of grace under pressure, while first-time moms are ticking time-bombs of stress and anxiety. The ads illustrate this truism with humorous and relatable before-an

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • Joe Turner's Come and Gone: Theater Review
  • La Cienega Design Quarter Gala Draws Julie Bowen, Top Designers
  • Tesla Model S gets Consumer Reports' top score
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury