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Four New Hotels and More: Why You Should Care About Preferred Hotel Group

October 9, 2012

A suite at New York's The Mark, among the latest hotels to join Preferred

Last week on October 1, Preferred Hotel Group, which represents 650 hotels worldwide, announced that The Mark in New York and The Jefferson Hotel in Washington, D.C. were joining its Preferred Hotels & Resorts and Preferred Boutique collections, respectively. This announcement came just three business days after the luxury hotel group announced that Wynn and Encore Las Vegas were also joining its Preferred Hotels & Resorts collection.

You may say, who cares? Well let's start with the fact that soft brands have seen more action and attention lately (remember the latest on Marriott's Autograph

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