October 26, 2012
Pearle Vision may have its sights on a new agency. The Luxottica Group unit is reaching out to shops to serve as the lead creative in handling national and local advertising, visual merchandising, digital and social media.
Pearle has worked with Arnold Worldwide in Boston for over six years. The Havas unit will participate in the review, which is being handled by Pile and Co. The search will be conducted through the end of the year, with a decision expected in January and new work breaking with a second-quarter campaign.
In 2011, Pearle spent about $20.2 million in measured media according to Nielsen. That amount does not include internet marketing or business-to-business spending.
A company rep for North America’s largest optical franchise said “The search is prompted as Pearle Vision prepares for a significant brand push in 2013 to support the brand’s re-focus on its heritage as the leader in eyecare.”
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