November 7, 2012
We Americans love our soft drinks. Last year, national soft drink sales topped 9 billion cases despite more Americans turning to alternatives like iced tea and sports drinks. That's a lot of soda--and a lot of 20-ounce bottles (about 285 per person). It's expensive, too. A January article in Time magazine estimated that the average American household spent $850 on soft drinks each year.
Enter Daniel Birnbaum, the CEO of SodaStream International.
Read entire article on Consumer Search