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Sizing up the SodaStream

November 7, 2012

We Americans love our soft drinks. Last year, national soft drink sales topped 9 billion cases despite more Americans turning to alternatives like iced tea and sports drinks. That's a lot of soda--and a lot of 20-ounce bottles (about 285 per person). It's expensive, too. A January article in Time magazine estimated that the average American household spent $850 on soft drinks each year.

Enter Daniel Birnbaum, the CEO of SodaStream International.

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