November 12, 2012
This autumn, Montblanc and Harrods have teamed up on a technological first for both companies in a bid to add a cultural experience to Montblanc?s Pop-Up Store in Harrods from 11th to 24th November 2012.
Passing shoppers, who have downloaded the free Aurasma LitE app, will be able to view an extension selection of artworks from The Montblanc Young Artist World Patronage project, by simply pointing their smartphone or tablet at thespecific Montblanc Harrods windows on the Brompton Road.
The Montblanc Young Artist World Patronage project gives young artists who are just embarking on their careers the opportunity to interpret the Montblanc logo. Originals are displayed in Montblanc?s headquarters in Hamburg, where regular tours led by artists and art Historians are offered to guests and employees, allowing frequent enjoyment of these artworks. Reproductions of the works are being displayed in Montblanc boutiques around the world guaranteeing the young artists a unique exposure.
As well as Montblanc?s Vitual art, Harrods is delighted to host the arrival of four stunning and exclusive Montblanc products to the UK, including the Montblanc Meisterstück Mozart Jewellery ?Gold? crafted entirely from 18-carat gold.
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