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Frito-Lay Is Jacking Up Cracker Jacks -- With Caffeine

November 14, 2012


PepsiCo's Frito-Lay is putting some more pop in its Cracker Jacks.

A new line extension called "Cracker Jack'd" will hit stores soon, including a caffeinated variety called Power Bites that is drawing criticism from a health-advocacy group that fears the snack might make little Johnny a bit too hyper.

"Boxes of Cracker Jack are famous for having a toy surprise inside. But what parent suspects that Cracker Jack might come with a surprising dose of a mildly addictive stimulant drug?" the Center for Science in the Public Interest said Wednesday. CSPI, known for taking on big brands for a variety of reasons, charges that the planned snack violates federal food rules. "Caffeine is generally recognized as safe only in cola-type beverages and only at concentrations of 0.02% or less (about 72 mg per 12 oz.)," the organization said in a letter to the U.S. Food and Drug Administration.

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