Entertainment Articles

Advertising Age

Home Depot Adopts Feline Holiday Mascot

November 14, 2012

When Home Depot's public-relations and marketing teams sat down to talk about how to make the retailer's holiday marketing stand out in the social space, the discussion naturally turned to cats.

Yes, cats. "Everyone has elves, reindeer, Santa, but one of the biggest things followed in the social space is cats," said Trish Mueller, Home Depot's chief marketer. "When I shared this with our leadership team, our CEO got it immediately. We're very lucky we have one of the hippest CEOs out there."

And so was born Richard the Cat. Described as quick-witted and sarcastic, on his Tumblr page Richard says his family is "'how-to helpless' -- especially around the holidays." With that in mind, Richard will document his family's disasters for consumers' enjoyment during the holiday season. He'll also be tweeting @RichardTheCat and photo bombing customers posing with their Christmas trees at Home Depot's in-store Social Booth. There are also plans for Richard to pop up on Facebook, Pinterest, Instagram and Foursquare. Home Depot is working with Carrot Creative on the project.

Continue reading at AdAge.com

Read entire article on Advertising Age
« Previous Article Next Article »

More From Entertainment Articles

  • The Weather Looks a Whole Lot Better on Weather Underground's Google Chrome App
  • Artist International's John Hyams Set to Direct Mixed Martial Arts Crime Drama "Dragon Eyes"
  • Adnetik Partners With adBrite(R) Exchange to Bring Display and Video Inventory to Their Advertisers From the Largest Independent Ad Exchange
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury