Current Events Articles


PETA Gets Itself in Yet Another Hairy Situation

November 15, 2012

PETA's print ads are known for their insipid, lad-mag use of sexuality, but the visuals themselves are decent most of the time. Its new "Fur Trim" ad with Joanna Krupa can't even claim that much. Lindsay Rajit, PETA's associate director of campaigns, defends the ad, saying: "Years ago, it was disgraceful for women to show their knees and we all laugh at that today. And I think that some day, nudity will stop being interesting ... and when that happens, we will stop using that tactic. But right now, it's a really fun way to grab attention, and get people on the site. And that's why we do it." Cosmo didn't think much of the ad, though, saying "it's pretty lame to attack women's natural 'fur' when you're protecting the fur of animals," and that the only clear message is that "women with pubic hair are gross." They're right, of course, but still, it's a rare occasion that PETA gets called out by someone even more sexually regressive than they are. It's like finding a unicorn. Which brings us right back to whatever is hanging out of Joanna's underpants. Oh God, I need to get off the Internet. Via Adrants.

Read entire article on Adweek
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