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Gifting Groupons: 3 reasons to give a daily deal this holiday season

November 15, 2012

I've always been a fan of the "daily deal." I use them to go to dinner at nice restaurants, take vacations and get a good discount at local stores. Last year I even gifted a Living Social deal for a Christmas present. The spa package included a 60-minute Swedish massage, a manicure and pedicure, plus a sauna room treatment - valued at $140 in a swank New York City spa. I spent only $49, a savings of 65%. After giving the gift, part of me was thrilled to have purchased such a great experience for a friend to enjoy; but another part was worried she would think I was cheap for buying her what is essentially a voucher.

So that our readers never have the same doubt I experienced, I did some digging on whether gifting a Groupon or other daily deal is the way to go this holiday season. Here are three reasons why you should buy one now:

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